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13 cards from this deck
Everything/everybody that could possibly be involved in a particular investigation or study
Group selected from population to collect data
To collect data from part of population and draw conclusions about the whole
Results may not be reliable or representative
Data takes too long to collect and analyse
Sample not properly selected; results distorted & unrepresentative
Sampling location/method favours certain types of people
Sample doesn't include all relevant groups
Respondents may not represent whole population surveyed
People provide untruthful responses, skewing results
Every population member has equal chance of selection
Gives every member equal chance of being selected
Hat method, random number table, random number generator
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