The Business Dimension (Leaving Cert Physical Education): Flashcards
📚Flashcards
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13 cards from this deck
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Practise the cards
13 cards from this deck
Commercialisation in sport
Commercialisation in sport
Shift from participation focus to business focus
Media influence on sport scheduling
Media influence on sport scheduling
Companies control kick-off times & event scheduling
Impact on smaller sports (e.g. badminton)
Impact on smaller sports (e.g. badminton)
Less media coverage, lower funding, reduced participation
Spectatorship definition
Spectatorship definition
Watching sports/events without active participation
Effect of high spectatorship on sponsorship
Effect of high spectatorship on sponsorship
Higher viewership attracts more sponsors & greater brand visibility
2020 Olympic Games viewership figure
2020 Olympic Games viewership figure
3 billion people watched
Sky's sports market strategy
Sky's sports market strategy
Acquire exclusive TV rights for market dominance
Sky Sports Living for Sport aim
Sky Sports Living for Sport aim
Increase school children's sports participation using athletes as role models
Purpose of sporting contracts
Purpose of sporting contracts
Establish terms of sponsorship & endorsement deals
Coca-Cola's major sports contracts
Coca-Cola's major sports contracts
MLB, NBA, and Olympic Games
Business innovations in sport
Business innovations in sport
Creative strategies to enhance business-sport links (e.g., new tech, marketing)
Coca-Cola 2016 Olympics innovation
Coca-Cola 2016 Olympics innovation
Augmented reality apps & facial recognition tech
Inappropriate partnerships concern
Inappropriate partnerships concern
High sugar products promote obesity, undermine sport values