The Business Dimension (Leaving Cert Physical Education): Quizzes

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The Business Dimension
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How does spectatorship influence sports sponsorships?

More viewers=more sponsor interest

What effect do media and sponsors have on sport scheduling?

They influence timings and format

What role does Sky play in sports business?

Broadcast rights & grassroots support

Why do large audiences attract more sponsorship?

They engage more viewers

What is a key focus of business innovations in sport?

New marketing and tech strategies

Why are inappropriate sport-business partnerships harmful?

They promote unhealthy products

Why is sponsorship of unhealthy products controversial?

It promotes unhealthy behaviors

How has media influence impacted smaller sports?

Less coverage, less funding

What does spectatorship mean?

Watching sports without playing

What is an example of a sports team's media deal?

Sky acquiring exclusive rights

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