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15 cards from this deck
Ways info/content delivered to wide audience (broadcasting, publishing, digital)
Sport, Media, Sponsorship
Over 1,000 participants
Free, weekly, 5km runs
Women shouldn't engage (boxing, rugby, wrestling)
Artistic & aesthetic (gymnastics, figure skating)
Aggressive/combat sports (football, boxing, wrestling)
Men shouldn't participate (gymnastics, skating, dance)
Promotes physical activity, fights obesity & sedentary lifestyles
Intrusion on privacy leads to mental health pressures
Tension, excitement, unexpected outcomes attract viewers
Sense of belonging through community atmosphere
20x20 initiative
Over 25,000 participants
Sky Sports or BT Sport
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