Media in Sport (Leaving Cert Physical Education): Flashcards

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Media in Sport
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Definition of media

Ways info/content delivered to wide audience (broadcasting, publishing, digital)

Three components of the Golden Triangle

Sport, Media, Sponsorship

Minimum participants for mass-participation event

Over 1,000 participants

Parkrun: distance and frequency

Free, weekly, 5km runs

Female stereotype about aggressive sports

Women shouldn't engage (boxing, rugby, wrestling)

Sports females 'should' participate in

Artistic & aesthetic (gymnastics, figure skating)

Sports males 'should' participate in

Aggressive/combat sports (football, boxing, wrestling)

Male stereotype about artistic sports

Men shouldn't participate (gymnastics, skating, dance)

Positive media influence: health promotion

Promotes physical activity, fights obesity & sedentary lifestyles

Negative media influence: athlete privacy

Intrusion on privacy leads to mental health pressures

Why sport appeals to media: drama

Tension, excitement, unexpected outcomes attract viewers

Why sport appeals to spectators: community

Sense of belonging through community atmosphere

Initiative for gender balance in sport

20x20 initiative

Women's Mini Marathon participant count

Over 25,000 participants

Example of subscription sports TV service

Sky Sports or BT Sport

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