Customer Complaints (Grade 11 NSC Matric Tourism): Flashcards

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Customer Complaints
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Customer complaint definition

Customer dissatisfied with service/product quality

Two types of customer complaints

Verbal (spoken) and written (text form)

Common reasons for complaints (name 3)

Poor service, delays, expectations not met

Advantage of verbal complaints

Businesses respond faster than written ones

Advantage of written complaints

Customer writes in rational, organised manner

Complaint handling system definition

Structured approach to receive & resolve complaints

How complaints help businesses

Identify strengths/weaknesses, improve quality

4 steps for written complaint responses

Thank, apologise, explain actions, offer compensation

6 steps for verbal complaints

Listen, ask, apologise, solve, compensate, thank

Handling criticism constructively

Learn from it, don't take personally, think before responding

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