Customer Complaints (Grade 11 NSC Matric Tourism): Quizzes

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Customer Complaints
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What should customer complaints be viewed as in the tourism industry?

Valuable feedback mechanisms

Which is a common reason for customer complaints in tourism?

Expectations not met by actual service

What are the two main types of customer complaints?

Verbal and written

What is an advantage of verbal complaints for businesses?

They respond much faster than written ones

What is an advantage of written complaints for customers?

Time to write in rational, organised way

What disadvantage applies to both verbal and written complaints?

Appropriate person may not be available

How do satisfied customers benefit a tourism business after complaint resolution?

They provide free marketing via word-of-mouth

What is the first guideline when responding to written complaints?

Express appreciation for being informed

What is Step 1 when dealing with a verbal complaint?

Listen carefully without interrupting

How should staff handle criticism to benefit the business?

View it as a learning opportunity

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