Promotional and Advertising Techniques (Grade 11 NSC Matric Tourism): Flashcards
📚Flashcards
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10 cards from this deck
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Practise the cards
10 cards from this deck
Above-the-line techniques
Above-the-line techniques
Mass media reaching large audiences
Below-the-line techniques
Below-the-line techniques
Personal messages to smaller, targeted audiences
Most expensive advertising medium
Most expensive advertising medium
Television
Print media cost vs television
Print media cost vs television
Much cheaper to advertise in newspapers/magazines than TV
Social media profile monitoring need
Social media profile monitoring need
Businesses must monitor regularly to keep up to date
Personal selling definition
Personal selling definition
Face-to-face with client at place of business
Aim of sales promotions
Aim of sales promotions
Increase sales by offering better value for limited time
Promotional sponsorship part of
Promotional sponsorship part of
Public relations
Tourism Indaba location & month
Tourism Indaba location & month
Durban every May
Successful marketing requires
Successful marketing requires
Matching promotional techniques to type of customer