The Marketing Budget (Grade 11 NSC Matric Tourism): Quizzes

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The Marketing Budget
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What is the main purpose of a marketing budget?

To make informed resource investment decisions

What is market research?

Gathering information about market aspects

Which information do tourism businesses learn from market research?

Their target market's needs and wants

Which cost is part of market research expenses?

Data analysis by experts

Where can small businesses access affordable market research data?

South African Tourism (SAT) reports

Which technology is included in communication costs?

Email systems and internet

Why do tourism employees travel for marketing?

To promote at tourism fairs and exhibitions

What expense is included in international travel costs?

Travel insurance for safety

How do small tourism businesses typically handle marketing tasks?

The owner handles all marketing activities

Which task can businesses outsource instead of hiring full-time staff?

Website design and development

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