Promotional and Advertising Techniques (Grade 11 NSC Matric Tourism): Quizzes
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Practise the questions
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Practise the questions
10 questions from this quiz
What is the main characteristic of above-the-line promotional techniques?
What is the main characteristic of above-the-line promotional techniques?
They use mass media to reach large audiences
Why is television the most expensive medium for advertising?
Why is television the most expensive medium for advertising?
It combines visual and audio elements
What is an advantage of radio advertising compared to television?
What is an advantage of radio advertising compared to television?
It can be produced more cheaply
How does published media compare to television advertising in terms of cost?
How does published media compare to television advertising in terms of cost?
Much cheaper to advertise in
Which social media platform allows tourists to post reviews of tourism products?
Which social media platform allows tourists to post reviews of tourism products?
TripAdvisor®
What must businesses obtain before placing outdoor advertising?
What must businesses obtain before placing outdoor advertising?
Permission from municipality/property owners
What defines personal selling in tourism?
What defines personal selling in tourism?
Representative deals face-to-face with client
What is the main aim of sales promotions and in-store discounts?
What is the main aim of sales promotions and in-store discounts?
Increase sales by offering better value
What type of marketing activity is promotional sponsorship usually part of?
What type of marketing activity is promotional sponsorship usually part of?
Public relations
When does South African Tourism present the Tourism Indaba?
When does South African Tourism present the Tourism Indaba?
Every year in May in Durban