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10 cards from this deck
Strategic tool to allocate resources for marketing goals
Market research, communication, travel, personnel
Gathering info about market to make better decisions
Target market needs, market share, brand image, attractions
Conducts research on national tourism trends
Video-calling platforms like Skype
Oversees all marketing & makes strategic decisions
Owner often handles all marketing activities
Ad agencies, media, research firms, marketing partners
Distance travelled & frequency of trips
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