The Marketing Budget (Grade 11 NSC Matric Tourism): Flashcards
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Practise the cards
10 cards from this deck
Marketing budget purpose
Marketing budget purpose
Strategic tool to allocate resources for marketing goals
4 main marketing budget cost types
4 main marketing budget cost types
Market research, communication, travel, personnel
Market research definition
Market research definition
Gathering info about market to make better decisions
Market research helps learn (4 things)
Market research helps learn (4 things)
Target market needs, market share, brand image, attractions
SAT (South African Tourism) role
SAT (South African Tourism) role
Conducts research on national tourism trends
Cost-effective travel alternative
Cost-effective travel alternative
Video-calling platforms like Skype
Marketing director responsibilities
Marketing director responsibilities
Oversees all marketing & makes strategic decisions
Small business marketing staff
Small business marketing staff
Owner often handles all marketing activities
Communication costs - who with?
Communication costs - who with?
Ad agencies, media, research firms, marketing partners
Travel cost factors
Travel cost factors
Distance travelled & frequency of trips