Professional Image (Grade 12 NSC Matric Tourism): Flashcards

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Professional Image
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Professional image in tourism definition

Overall impression created by tourism co. & employees

What professional image builds

Trust & positive experiences for tourists

Why tourists expect high standards

Come from different cultural backgrounds

How first impressions affect business

Determine if customers will recommend business

Company image & branding elements

Consistent visual identity, logo, colour schemes

Physical presentation in tourism

Clean, well-maintained facilities & equipment

Staff role in professional image

Face of the company projecting professionalism

Uniform standards for tourism staff

Clean, properly fitted, appropriate for work

Customer service expectation

Friendly, helpful attitude towards all tourists

Cultural sensitivity in tourism

Understanding & respecting diverse tourist backgrounds

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