Foreign Market Share (Grade 12 NSC Matric Tourism): Quizzes

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Foreign Market Share
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What are inbound tourists?

Visitors who travel to SA from abroad

What does foreign market share measure?

Each country's % of SA tourism market

What percentage of arrivals by land classifies a country as a land market?

At least 60%

Which of these is a land market for South Africa?

Zimbabwe

What defines an air market?

At least 60% of visitors arrive by air

What are arrival statistics?

Official numbers of international tourists

What does the term 'source markets' describe?

Main countries tourists originate from

Which region is an established source market for South Africa?

Europe

Which countries represent emerging source markets for SA?

India and China

What two factors does market share analysis consider?

Volume (visitors) & value (spending)

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