Operations Processes (HSC SSCE Business Studies): Flashcards

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Outputs
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Outputs in business operations

Final goods/services delivered to customers

Three types of outputs

Goods/services, customer service, warranties

Customer service definition

How effectively business meets/exceeds customer expectations

Core principle of effective customer service

Right product, right location, right time

Premium pricing w/ superior customer service

Can charge 10% more than competitors

Growth rate w/ superior customer service

Grow twice as fast as competitors

How many people does 1 unhappy customer tell?

11 others, who each tell 5 more

Key to lasting customer relationships

Exceeding customer expectations

What are warranties?

Promises to correct defects in products/services

What do warranty claims reveal?

Problems in transformation processes

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