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10 cards from this deck
Learning new behaviours/skills by watching others
Social-cognitive approach
Individual who observes, remembers & imitates model's actions
Live, pre-recorded or symbolic person whose behaviour is observed
Albert Bandura
When model rewarded or received no consequence vs punished
Attention, retention, reproduction, motivation, reinforcement
Actively watching model's behaviour & observing consequences
Store mental representation of behaviour in long-term memory
Consequences observed happening to the model
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