Marketing Strategies (AQA A-Level Business): Flashcards

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Marketing Strategies
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Strategic direction

Overall path a business follows to achieve mission & objectives

Two core marketing strategy decisions

Which markets to compete in & which products to offer

B2B markets

Business-to-business markets

Niche markets

Small, specialised markets

Market penetration strategy

Increase market share in existing market with current products

Product development strategy

Selling new products to existing markets

Market development strategy

Selling existing products to new markets

Diversification strategy

Selling new products to new markets

Lowest risk Ansoff strategy

Market penetration

Highest risk Ansoff strategy

Diversification

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Marketing Strategy

Market Positioning

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Marketing Strategy

Market Positioning

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Marketing Strategy

Market Positioning

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Marketing Strategy

Market Positioning

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