Marketing Strategies (AQA A-Level Business): Quizzes
📚Quizzes
Practise the questions
10 questions from this quiz
ShowHide
Practise the questions
10 questions from this quiz
What does strategic direction refer to in business?
What does strategic direction refer to in business?
Overall path to achieve mission & goals
What are the two core decisions that marketing strategy determines?
What are the two core decisions that marketing strategy determines?
Which markets & which products
A business has a small production facility. Which market type is most practical for them?
A business has a small production facility. Which market type is most practical for them?
Niche markets
What type of market do businesses naturally prefer when entering new markets?
What type of market do businesses naturally prefer when entering new markets?
Low competition & growing markets
Why must a TV manufacturer develop smart TVs according to the note?
Why must a TV manufacturer develop smart TVs according to the note?
To keep pace with market expectations
Which Ansoff strategy involves increasing market share with current products in existing markets?
Which Ansoff strategy involves increasing market share with current products in existing markets?
Market penetration
Why does diversification reduce overall risk despite being the riskiest single strategy?
Why does diversification reduce overall risk despite being the riskiest single strategy?
Spreads business across multiple areas
In Ansoff's matrix, where does risk increase from?
In Ansoff's matrix, where does risk increase from?
Top-left to bottom-right
Which method is NOT mentioned for achieving market development?
Which method is NOT mentioned for achieving market development?
Reducing product prices significantly
Which Ansoff strategy did KFC use when opening in the UK in 1965?
Which Ansoff strategy did KFC use when opening in the UK in 1965?
Market development