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10 cards from this deck
Specific goals set for a business's marketing activities
Number of units sold (e.g., 10,000 chocolate bars)
Monetary worth of sales (e.g., £25,000)
Proportion of market's total sales earned by a company
(sales of firm ÷ total market sales) × 100
When consumers commit to a brand & make repeat purchases
Specific, Measurable, Achievable, Realistic, Time-based
(difference in sales ÷ earliest year) × 100
Sales growth ≠ market share increase (depends on market growth)
Total sales available in a particular market
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