Digital Marketing and E-Commerce (AQA A-Level Business): Flashcards
📚Flashcards
Practise the cards
10 cards from this deck
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Practise the cards
10 cards from this deck
Define digital marketing
Define digital marketing
Promotional activities via digital channels & technology
Define e-commerce
Define e-commerce
Buying and selling products and services online
Data collected via digital marketing
Data collected via digital marketing
Customer preferences, shopping habits, behaviour patterns
Customer interaction benefit of digital marketing
Customer interaction benefit of digital marketing
Direct, continuous contact & two-way communication
Why social media marketing is cost-effective
Why social media marketing is cost-effective
Affordable way to reach large audiences vs TV/print ads
E-commerce global market access benefit
E-commerce global market access benefit
Online shops operate 24/7, removing geographical barriers
Example: Amazon's recommendation system benefit
Example: Amazon's recommendation system benefit
Suggests products based on past purchases & browsing history
Main reputation risk of digital marketing
Main reputation risk of digital marketing
Negative feedback is permanent, public & spreads rapidly
Digital vs traditional marketing communication
Digital vs traditional marketing communication
Two-way communication, not limited like traditional
Digital marketing benefit for niche products
Digital marketing benefit for niche products
Find customers worldwide despite limited local demand