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10 cards from this deck
Promotional activities via digital channels & technology
Buying and selling products and services online
Customer preferences, shopping habits, behaviour patterns
Direct, continuous contact & two-way communication
Affordable way to reach large audiences vs TV/print ads
Online shops operate 24/7, removing geographical barriers
Suggests products based on past purchases & browsing history
Negative feedback is permanent, public & spreads rapidly
Two-way communication, not limited like traditional
Find customers worldwide despite limited local demand
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