Entering International Markets (AQA A-Level Business): Flashcards

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Entering International Markets
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Internationalisation definition

Moving into & operating within international markets

Market development strategy

Selling existing products in new countries

Market saturation meaning

Business has maximised potential in home market

Global sourcing definition

Obtaining raw materials from countries with cheapest prices

Tariffs

Taxes on imports

Quotas in trade

Limits on quantity of imports

Licensing as entry method

Foreign firms produce products under original company's name

Alliance definition

Joining forces with similar companies abroad

Direct investment meaning

Taking over or merging with business in different country

Exporting benefit to business

Increased market size

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