International Business Strategies (AQA A-Level Business): Flashcards
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Practise the cards
10 cards from this deck
Developers of 4 international business strategies
Developers of 4 international business strategies
Bartlett & Ghoshal
2 pressures in Bartlett & Ghoshal model
2 pressures in Bartlett & Ghoshal model
Local responsiveness & cost reduction
When to use international strategy
When to use international strategy
Similar markets to home, low cost pressure
When to use multidomestic strategy
When to use multidomestic strategy
Very different markets, low cost pressure
When to use global strategy
When to use global strategy
Similar markets, high cost pressure
When to use transnational strategy
When to use transnational strategy
Both pressures high (local needs & costs)
Structure type in multidomestic strategy
Structure type in multidomestic strategy
Decentralised
Structure type in global strategy
Structure type in global strategy
Centralised
Product approach in global strategy
Product approach in global strategy
Standardised across markets
2 cross-cutting challenges in multinationals
2 cross-cutting challenges in multinationals
Culture clashes & language barriers