International Business Strategies (AQA A-Level Business): Quizzes

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International Business Strategies
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What are the two key pressures in Bartlett & Ghoshal's framework for international business strategies?

Local responsiveness & cost reduction

Which strategy suits similar markets to home with low pressure to reduce costs?

International strategy

In a multidomestic strategy, how is knowledge shared between different branches of the business?

Knowledge won't be shared between branches

Which strategy maximises efficiency by treating the world as one large market?

Global strategy

Which strategy is most sophisticated and difficult to implement?

Transnational strategy

When should a multinational adopt a centralised management approach?

When countries have similar laws & cultures

Which finance functions are typically done at a central location in a multinational?

Making budgets, managing debts & assets

How should marketing position products differently in developed vs developing countries?

Ethical nature vs functionality

For standardised global products, how should manufacturing facilities operate?

Coordinated with same materials & machinery

When are language barriers a bigger problem for multinationals?

If the business structure is centralised

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