Business and the Competitive Environment (AQA A-Level Business): Quizzes

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Business and the Competitive Environment
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What does Porter's Five Forces Model help businesses analyse?

Level of competition in their industry

When barriers to entry are high, what is the main benefit to existing businesses?

New competition is limited

Which example shows forward vertical integration raising barriers to entry?

A clothing maker buying clothing retailers

When is buyer power high?

Few buyers with many sellers

What is backwards vertical integration used to reduce?

Buyer power

When is supplier power high?

Few suppliers with many buyers

Why do mobile phone companies use 2-year contracts according to the note?

To reduce customer power to switch

How can businesses reduce the threat of substitutes through customer perceptions?

Build brand loyalty via differentiation

When is rivalry within an industry intense?

Many equally-sized competitors exist

Why do banks offer hassle-free switching services?

To attract customers from competitors

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