External and Internal Influences on Objectives and Decisions (AQA A-Level Business): Quizzes
📚Quizzes
Practise the questions
10 questions from this quiz
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Practise the questions
10 questions from this quiz
What is the key difference between external and internal influences on marketing objectives?
What is the key difference between external and internal influences on marketing objectives?
External cannot be controlled, internal can
In a static or declining market, what type of objectives would businesses typically focus on?
In a static or declining market, what type of objectives would businesses typically focus on?
Maintaining current market position
How do higher interest rates typically affect consumer spending?
How do higher interest rates typically affect consumer spending?
Reduce spending as borrowing costlier
During the 2008 financial crisis, what did many UK retailers focus on instead of growth?
During the 2008 financial crisis, what did many UK retailers focus on instead of growth?
Survival and maintaining loyalty
Why have UK supermarkets revised objectives to include plant-based food targets?
Why have UK supermarkets revised objectives to include plant-based food targets?
Changing consumer preferences and values
What technology development allows consumers to personalise and design their own products?
What technology development allows consumers to personalise and design their own products?
Mass customisation
Why is finance available described as a 'hard constraint' on marketing objectives?
Why is finance available described as a 'hard constraint' on marketing objectives?
Great ideas can't be pursued without it
Why must marketing liaise with operations before finalising objectives?
Why must marketing liaise with operations before finalising objectives?
To ensure production capacity supports targets
What type of products typically have considerable scope for ambitious growth objectives?
What type of products typically have considerable scope for ambitious growth objectives?
Innovative new products
What are modern consumers increasingly conscious of regarding business operations?
What are modern consumers increasingly conscious of regarding business operations?
Ethical issues in production