People, Process and Physical Environment (AQA A-Level Business): Quizzes
📚Quizzes
Practise the questions
10 questions from this quiz
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Practise the questions
10 questions from this quiz
What three elements are added to the 4Ps to create the extended marketing mix (7Ps)?
What three elements are added to the 4Ps to create the extended marketing mix (7Ps)?
People, Process, Physical Environment
Which roles are included in 'People' within the marketing mix?
Which roles are included in 'People' within the marketing mix?
Sales staff, customer service, delivery
What benefit can well-trained employees provide to a business?
What benefit can well-trained employees provide to a business?
A unique selling point (USP)
Why are first impressions created by employees important?
Why are first impressions created by employees important?
They influence customer perceptions
What does 'Process' refer to in the marketing mix?
What does 'Process' refer to in the marketing mix?
Complete customer journey to after-sales
Which question should businesses ask when evaluating their processes?
Which question should businesses ask when evaluating their processes?
Is the website easy to navigate?
What does 'Physical Environment' include?
What does 'Physical Environment' include?
Premises, decor, layout, surroundings
How should physical environment align with business positioning?
How should physical environment align with business positioning?
Luxury products need upmarket locations
Why are People, Process, and Physical Environment now important for selling physical products?
Why are People, Process, and Physical Environment now important for selling physical products?
Staff & process affect product sales
What happens if the marketing mix is inconsistent?
What happens if the marketing mix is inconsistent?
Customers may doubt quality & sales fall