People, Process and Physical Environment (AQA A-Level Business): Flashcards
📚Flashcards
Practise the cards
10 cards from this deck
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Practise the cards
10 cards from this deck
Extended marketing mix name
Extended marketing mix name
7Ps
People in marketing mix definition
People in marketing mix definition
All employees delivering product/service to customers
What People create for business
What People create for business
First impressions
Process in marketing mix definition
Process in marketing mix definition
Complete customer journey from first visit to after-sales
What Process efficiency impacts
What Process efficiency impacts
Sales levels
Physical Environment definition
Physical Environment definition
Premises, decor, layout & surroundings where product sold
What Physical Environment should align with
What Physical Environment should align with
Product and brand positioning
Do People, Process, Physical Environment apply to products?
Do People, Process, Physical Environment apply to products?
Yes, important for both products and services
How all 7Ps must work together
How all 7Ps must work together
Integrated and consistent
Effect of inconsistent marketing mix
Effect of inconsistent marketing mix
Customer confusion, depressed sales, damaged profits