Product Decisions (AQA A-Level Business): Quizzes
📚Quizzes
Practise the questions
10 questions from this quiz
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Practise the questions
10 questions from this quiz
How has battery tech advanced electric vehicles according to driving range improvements?
How has battery tech advanced electric vehicles according to driving range improvements?
From 100 to over 300 miles
What are the three main benefits of having a strong USP?
What are the three main benefits of having a strong USP?
Ads, loyalty, premium pricing
What is the expected cash flow during the development stage?
What is the expected cash flow during the development stage?
Negative cash flow
What is the failure rate for new products during the introduction stage?
What is the failure rate for new products during the introduction stage?
60% to 90%
What happens to profits per unit during the growth stage?
What happens to profits per unit during the growth stage?
They are at maximum
What characterizes the maturity stage of product life cycle?
What characterizes the maturity stage of product life cycle?
Intense competition and market saturation
What is one extension strategy to prolong product life?
What is one extension strategy to prolong product life?
Find new markets for existing products
What is the purpose of managing a balanced product mix?
What is the purpose of managing a balanced product mix?
Have products at each life cycle stage
Which Boston matrix category describes products with dominant share but low growth?
Which Boston matrix category describes products with dominant share but low growth?
Cash cows
What characterizes 'stars' in the Boston matrix?
What characterizes 'stars' in the Boston matrix?
Dominant share, good growth prospects