Promotional Mix Decisions (AQA A-Level Business): Quizzes
📚Quizzes
Practise the questions
10 questions from this quiz
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Practise the questions
10 questions from this quiz
Which is a key objective businesses aim to achieve through promotion?
Which is a key objective businesses aim to achieve through promotion?
Attracting new customers
What is the main purpose of informative advertising?
What is the main purpose of informative advertising?
To increase consumer awareness & knowledge
Where do merchandising activities primarily take place?
Where do merchandising activities primarily take place?
At the point of sale
What key advantage does strong branding provide to businesses?
What key advantage does strong branding provide to businesses?
Allows higher prices to be charged
Why is personal selling relatively expensive compared to mass advertising?
Why is personal selling relatively expensive compared to mass advertising?
It requires paying staff & reaches customers one at a time
What is the primary focus of public relations (PR)?
What is the primary focus of public relations (PR)?
Promoting the company's overall image
What promotional approach do newly launched products typically need?
What promotional approach do newly launched products typically need?
Heavy advertising to inform consumers
Which products make greater use of exhibitions and trade fairs?
Which products make greater use of exhibitions and trade fairs?
Expensive products where design is major
What promotional methods can firms with larger budgets engage in more?
What promotional methods can firms with larger budgets engage in more?
Public relations & personal selling
Which promotional elements are vital for products purchased on impulse?
Which promotional elements are vital for products purchased on impulse?
Merchandising & packaging