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10 cards from this deck
Methods businesses use to bring products to consumers' attention
Combination of methods to inform & persuade customers
Eight
Aims to increase consumer awareness & knowledge about a product
Attempts to convince consumers to purchase a particular product
In-store promotional activities at the point of sale
Emphasises attractiveness & informs consumers about features
Establishes distinct identity to differentiate from competitors
Direct visits by sales reps to prospective customers
Promotes company's overall image rather than individual products
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