The 7Ps (AQA A-Level Business): Quizzes
📚Quizzes
Practise the questions
10 questions from this quiz
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Practise the questions
10 questions from this quiz
Which 3 elements were added to the original 4Ps to create the modern 7Ps framework?
Which 3 elements were added to the original 4Ps to create the modern 7Ps framework?
People, Process, Physical environment
Which of the following is NOT listed as a product consideration in the marketing mix?
Which of the following is NOT listed as a product consideration in the marketing mix?
Market share
What is penetration pricing?
What is penetration pricing?
Setting low initial prices to gain market share
What does a multi-channel distribution strategy involve?
What does a multi-channel distribution strategy involve?
Using several different distribution methods
Which promotional activity involves using celebrities to promote products?
Which promotional activity involves using celebrities to promote products?
Endorsements
Why is the 'people' element particularly important in service industries?
Why is the 'people' element particularly important in service industries?
Staff interactions significantly impact success
What does the 'process' element of the marketing mix examine?
What does the 'process' element of the marketing mix examine?
How services are delivered to customers
What does the physical environment element cover?
What does the physical environment element cover?
Tangible aspects of service delivery spaces
How does technology influence the marketing mix?
How does technology influence the marketing mix?
Affects products and distribution methods
What is the recommended exam strategy when answering questions about the marketing mix?
What is the recommended exam strategy when answering questions about the marketing mix?
Choose 2 most important elements for depth