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10 cards from this deck
Main variables making up a firm's marketing strategy
Product, Price, Place, Promotion
People, Process, Physical environment
All aspects of what business offers customers
Starting with high prices then gradually lowering them
Setting low initial prices to gain market share
Distribution channels & methods to reach customers
Methods to communicate with & persuade customers
Employees & interactions impact marketing (key for services)
Tangible aspects of where service delivered/product sold
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