Primary and Secondary Marketing Research (AQA A-Level Business): Quizzes
📚Quizzes
Practise the questions
10 questions from this quiz
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Practise the questions
10 questions from this quiz
What does market research help businesses avoid?
What does market research help businesses avoid?
Making decisions based on guesswork
What is primary research also called?
What is primary research also called?
Field research
What is the key advantage of observation as a research method?
What is the key advantage of observation as a research method?
It shows real behaviour, not just words
Which is a main disadvantage of primary research?
Which is a main disadvantage of primary research?
Requires significant financial investment
What is secondary research sometimes called?
What is secondary research sometimes called?
Desk research
What is the main advantage of secondary research compared to primary research?
What is the main advantage of secondary research compared to primary research?
Much cheaper and faster
What does qualitative market research focus on?
What does qualitative market research focus on?
Attitudes, opinions, and feelings
What does market mapping help businesses identify?
What does market mapping help businesses identify?
Gaps in the market
What general principle applies to sample sizes in research?
What general principle applies to sample sizes in research?
Larger samples produce more reliable results
What is the key feature of random sampling?
What is the key feature of random sampling?
Each member has an equal chance of selection