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10 cards from this deck
Systematic process gathering/analysing customer information
Collecting brand-new info for first time (field research)
Gathering already published information (desk research)
Attitudes, opinions, feelings - explores 'why' and 'how'
Numerical data that can be measured & statistically analysed
Visual technique showing product positions on two key features
Selecting a representative group from a larger population
Directly addresses your specific business needs
Much cheaper and faster than primary research
See real behaviour rather than what people say they do
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