Primary and Secondary Marketing Research (AQA A-Level Business): Flashcards
📚Flashcards
Practise the cards
10 cards from this deck
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Practise the cards
10 cards from this deck
Market research
Market research
Systematic process gathering/analysing customer information
Primary research
Primary research
Collecting brand-new info for first time (field research)
Secondary research
Secondary research
Gathering already published information (desk research)
Qualitative research focus
Qualitative research focus
Attitudes, opinions, feelings - explores 'why' and 'how'
Quantitative research focus
Quantitative research focus
Numerical data that can be measured & statistically analysed
Market mapping
Market mapping
Visual technique showing product positions on two key features
Sampling
Sampling
Selecting a representative group from a larger population
Primary research advantage
Primary research advantage
Directly addresses your specific business needs
Secondary research advantage
Secondary research advantage
Much cheaper and faster than primary research
Observation method benefit
Observation method benefit
See real behaviour rather than what people say they do