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10 cards from this deck
Analysis of why people vote the way they do
Statistical study of voting behaviour
Emphasises long-term factors (class, age, ethnicity)
Emphasises short-term factors (issues, leadership)
Issues voters uniformly like or dislike
Class less significant as indicator of voting choice
Fewer people feel any party 'is for people like them'
Voters not loyal to any party, open to persuasion
Age 39
Third party splits vote, influencing election outcome
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