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10 cards from this deck
Insider groups
Significantly increases likelihood of success
Representing large numbers or significant sector proportion
Clear, achievable, and popular objectives
Before bills drafted or regulations formulated
Govts seek to appear responsive; aids campaign success
Boosts financial resources & represents many voters
Adds publicity and legitimacy to campaigns
Counterproductive; undermines message despite publicity
Equally powerful groups working against each other's causes
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