Explanations of Gender Development (AQA A-Level Psychology): Flashcards

📚Flashcards
Influence of Culture & Media on Gender Development
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Gender roles (definition)

Sets of behaviours/attitudes appropriate for one gender, not another

Culture (definition)

Ideas, customs & social behaviours of groups/societies

Media (definition)

Communication channels (TV, film, books) distributing info & entertainment

Mead's study: Arapesh characteristics

Gentle & responsive (like Western feminine stereotypes)

Mead's study: Tchambuli gender pattern

Women dominant in village; men passive & decorative

Buss (1995): Women's mate preferences

Wealth and resources

Buss (1995): Men's mate preferences

Youth and physical attractiveness

Media stereotypes: Men portrayed as

Independent, ambitious 'advice-givers'

Media stereotypes: Women portrayed as

Dependent, unambitious 'advice-seekers'

Self-efficacy (Bandura)

Confidence in ability to perform behaviours

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