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10 cards from this deck
Format in which info is stored in memory stores
Amount of info held in a memory store at any given time
Length of time info retained before becoming unavailable
Acoustic (sound-based)
Semantic (meaning-based)
7±2 items
Grouping individual items into meaningful units
Brief (typically only seconds)
Potentially lifelong/can store info for decades
Recognition consistently outperforms free recall
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