Media and the News (AQA A-Level Sociology): Flashcards

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Ownership and Control of Media
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Definition of media

Forms of communication society uses to share info with public

Content analysis method

Measuring how often words/phrases/themes appear in media

Semiotics research method

Studying signs and codes used in media content

Cross-media ownership meaning

Same companies owning different types of media

Bagdikian (2004) finding on US media

5 huge corporations own most American media

% of US media owned by major corporations

90% (owned by 7 major corps)

Censorship definition

Controlling media by removing messages before audiences see them

Traditional Marxism view on media owners

Owners manipulate content to serve ruling class interests

Cultural hegemony meaning

One set of ideas dominating over alternative perspectives

Frankfurt School 'false needs' concept

Advertising makes people feel they need goods from capitalism

Pluralist view on media control

Media reflects society's values, not controlled by elites

Pluralist point: professional independence

Journalists follow codes ensuring objective, unbiased reporting

Postmodernist pluralist view

Consumption shapes identity; new media increases diversity

Curran (2003) criticism of pluralists

Owners continue to interfere in media production

Miliband (1973) argument

Owners supporting capitalism have ultimate control

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