Media Representations (AQA A-Level Sociology): Flashcards

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Media Representations
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Stereotyping definition

Simplified, generalised images of social groups

Symbolic annihilation

Groups represented negatively, falsely, or ignored

Cumberbatch (1990): male ad voice-overs %

90%

Tuchman (1978): women's media roles

Domestic and sexual

Binary opposition

Viewing world through pairs of opposites

Gauntlett (2002): metrosexual male

Cares about appearance, respects women, feminine traits

Craig (1992): gay male stereotypes

Camp (comic), macho, deviant

UK disability: population % vs TV representation

19% population, much lower TV speaking roles

Glennon & Butsch: sitcom manual worker families %

4% (real life was 36%)

Stuart Hall: media's role in class

Reinforces class identities, maintains divisions

Cumberbatch et al (2014): ethnicity on TV

Some groups over-represented, others under-represented

Hartmann & Husband: low diversity area kids

Believed negative media, saw race as conflict

Age representation: sexist double standard

Older women less likely to present than older men

McRobbie (2008): 1990s Girl Power

Girls can be what they want, active consumers

Wayne et al (2008): youth in news

Shown as threats, few chances to express views

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