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15 cards from this deck
Shift from traditional media formats to digital platforms
Accessibility, user control, convergence, interactivity
Content shared quickly, easily, often free via internet
Audiences choose what/when to watch via streaming & catch-up
Single digital device accesses many media types
Direct engagement e.g. social media, red button, commenting
New media are evolutionary, developed from existing tech
Mobile tech & football integration was evolutionary not revolutionary
People who cannot access new media, facing social exclusion
Cultural pessimists and neophiliacs
New media negative: corporate control, surveillance, exploitation, harmful content
New media positive: increased choice, democracy, global culture
US state security secretly hacking thousands of emails
Democratic internet can harm quality e.g. Wikipedia poorly written
Young people biggest users; only 31 of 16-24s never used internet
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