New Media (AQA A-Level Sociology): Flashcards

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New Media
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Digitalisation

Shift from traditional media formats to digital platforms

4 key characteristics of new media

Accessibility, user control, convergence, interactivity

Accessibility (new media)

Content shared quickly, easily, often free via internet

User control (new media)

Audiences choose what/when to watch via streaming & catch-up

Convergence (new media)

Single digital device accesses many media types

Interactivity (new media)

Direct engagement e.g. social media, red button, commenting

Cornford & Robins (1999) view

New media are evolutionary, developed from existing tech

Boyle & Haynes (2004) finding

Mobile tech & football integration was evolutionary not revolutionary

Digital underclass

People who cannot access new media, facing social exclusion

Curran & Seaton (2003) two groups

Cultural pessimists and neophiliacs

Cultural pessimists view

New media negative: corporate control, surveillance, exploitation, harmful content

Neophiliacs view

New media positive: increased choice, democracy, global culture

Edward Snowden (2013) revelation

US state security secretly hacking thousands of emails

Andrew Keen (2007) concern

Democratic internet can harm quality e.g. Wikipedia poorly written

Age & new media use (2015)

Young people biggest users; only 31 of 16-24s never used internet

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