Media Consumption (AQA A-Level Sociology): Flashcards

Actively choosing & interpreting media, not passive consumers

What people do with media, not what media does to people

Uses and gratifications theory

Personalised media consumption based on individual needs

Audiences used it to satisfy social companionship need

People only consume media they want and can access

People ignore messages they don't wish to hear

People remember only info they agree with

Reinforce existing beliefs rather than change minds

Dominant interpretation that most audiences follow

Specific interpretation media makers intend audiences to have

Social groups interpreted same programme differently

Copies that look real but aren't, no connection to original

Existed more as TV images than actual fighting, media spectacle

Too theoretical, hard to find evidence to prove/disprove