Media and Its Audience (AQA A-Level Sociology): Flashcards
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Practise the cards
15 cards from this deck
Hypodermic syringe model main idea
Hypodermic syringe model main idea
Media directly injects messages into passive audiences
How hypodermic model views audiences
How hypodermic model views audiences
Homogeneous mass of passive recipients
War of the Worlds broadcast year
War of the Worlds broadcast year
1938
Two-step flow model concept
Two-step flow model concept
Media influence via opinion leaders & social interaction
Opinion leaders (two-step flow)
Opinion leaders (two-step flow)
Key individuals whose reactions influence others in community
Cultural effects theory main idea
Cultural effects theory main idea
Social context shapes how audiences interpret media messages
Moral panic definition (Cohen 1973)
Moral panic definition (Cohen 1973)
Public concern disproportionate to actual threat posed
Desensitisation (Newson 1994)
Desensitisation (Newson 1994)
Becoming accustomed to violence, no longer finding it shocking
Bandura Bobo Doll experiment finding
Bandura Bobo Doll experiment finding
Children imitated violent behaviour they'd seen in film
Glasgow University Media Group method
Glasgow University Media Group method
Analyze media content & survey/interview audiences over time
GUMC miners' strike study finding (%)
GUMC miners' strike study finding (%)
54% believed picket lines mostly violent from media coverage
Cumberbatch 2004 review conclusion
Cumberbatch 2004 review conclusion
No clear evidence violent media influences behaviour (3,500+ studies)
Catharsis theory (Fesbach & Sanger)
Catharsis theory (Fesbach & Sanger)
Violent media provides safe outlet for aggression
Gauntlett's lab experiment criticism
Gauntlett's lab experiment criticism
Lab environments make results artificial, not real-world
Morrison 1999 key point
Morrison 1999 key point
Context matters when studying media violence effects