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15 cards from this deck
Media directly injects messages into passive audiences
Homogeneous mass of passive recipients
1938
Media influence via opinion leaders & social interaction
Key individuals whose reactions influence others in community
Social context shapes how audiences interpret media messages
Public concern disproportionate to actual threat posed
Becoming accustomed to violence, no longer finding it shocking
Children imitated violent behaviour they'd seen in film
Analyze media content & survey/interview audiences over time
54% believed picket lines mostly violent from media coverage
No clear evidence violent media influences behaviour (3,500+ studies)
Violent media provides safe outlet for aggression
Lab environments make results artificial, not real-world
Context matters when studying media violence effects
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