Media and Its Audience (AQA A-Level Sociology): Quizzes

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Media and Its Audience
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How does the hypodermic syringe model view audiences?

Homogeneous mass of passive recipients

Which broadcast is cited as evidence for the hypodermic syringe model?

The War of the Worlds in 1938

What key individuals did Katz & Lazarsfeld identify in the two-step flow model?

Opinion leaders

What did Katz & Lazarsfeld find about American voters' choices?

Most followed opinion leaders' views

According to cultural effects theory, what determines how media affects audiences?

Social and cultural context

What is a moral panic according to Stan Cohen?

Concern disproportionate to actual threat

When did The Sun newspaper end its 'page three' feature?

January 2015

What did children in Bandura's Bobo doll experiment do after viewing violent content?

Hit the doll in similar ways observed

What % of GUMC's sample believed miners' picket lines were mostly violent based on media?

54%

What did Cumberbatch conclude after reviewing 3,500+ studies on violent media?

None provided clear evidence of effects

What term describes releasing aggression through violent media according to Fesbach & Sanger?

Catharsis

What type of research does Gauntlett advocate for studying media effects?

Ethnographic studies

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