Cultural and Social Factors (Edexcel A-Level Business): Flashcards

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Cultural and social factors
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Ethnocentrism definition

Believing own culture/values are superior to others

High-context cultures location

Arab and Asian countries

Low-context cultures communication style

Direct - say what they mean, take at face value

High-context cultures communication style

Indirect - words have meanings depending on context

Meeting protocol in Asian cultures

Shake hands using both hands while nodding slightly

Business card etiquette in Asian cultures

Present & receive with both hands, study it, store carefully

Left hand use in Muslim countries

Never shake hands with left hand; avoid using it

Product adaptation for religious beliefs example

Halal meat in Middle East; no pork/beef in India

McDonald's Japan product adaptation

Chicken Katsu burger

Coors translation error in Spanish

Turn it loose = Drink Coors and get diarrhoea

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