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10 cards from this deck
Specialised market segments across countries serving specific needs
Groups of customers with common interests, hobbies or requirements
Customers willing to pay premium prices for specific products
When price changes have small effects on quantity demanded
Recognition people globally have different interests, values, norms
Black
Significantly higher prices for exclusive or high-quality products
Ability to charge higher prices due to price inelastic demand
Low sales volumes requiring high profit margins to be viable
Cost advantages from producing larger quantities
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