Reasons for Global Mergers and Joint Ventures (Edexcel A-Level Business): Flashcards
📚Flashcards
Practise the cards
10 cards from this deck
ShowHide
Practise the cards
10 cards from this deck
Licensing
Licensing
Contract to use brand/IP for fee
Franchising
Franchising
Long-term relationship: franchisor contracts with franchisee
Backward vertical integration
Backward vertical integration
Merging with suppliers to control resources/supply chain
5 reasons for global mergers/JVs
5 reasons for global mergers/JVs
Spread risk, new markets, brands/IP, resources, competitiveness
Geographic diversification benefit
Geographic diversification benefit
Protects against single-market downturns
Brands Lenovo gained from IBM
Brands Lenovo gained from IBM
ThinkPad and ThinkCentre
Patent protection duration
Patent protection duration
Typically 20 years
Why Starbucks bought Costa Rica farm
Why Starbucks bought Costa Rica farm
Secure reliable supply of high-quality coffee beans
US in cross-border M&A 2014
US in cross-border M&A 2014
Led both selling (1,545) & buying (2,061)
Top 4 brewers' market control
Top 4 brewers' market control
Over 50% global volume