Anti-Drug Campaigns (Edexcel A-Level Psychology): Flashcards
📚Flashcards
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Practise the cards
10 cards from this deck
Stoptober 28-day principle effect
Stoptober 28-day principle effect
5x more likely to quit permanently
2013 Stoptober success rate (28-day completion)
2013 Stoptober success rate (28-day completion)
65% (160,000 of 250,000 participants)
Hovland-Yale model: 3 factors for persuasion
Hovland-Yale model: 3 factors for persuasion
Source, message, and audience
Two-sided messages vs one-sided (persuasiveness)
Two-sided messages vs one-sided (persuasiveness)
More persuasive (if conclusion given)
Central processing outcome (elaboration likelihood)
Central processing outcome (elaboration likelihood)
Stable, long-lasting attitude & behaviour changes
Peripheral processing outcome (elaboration likelihood)
Peripheral processing outcome (elaboration likelihood)
Less stable, temporary attitude changes
Janis & Feshbach finding: most effective fear level
Janis & Feshbach finding: most effective fear level
Low-fear messages produce most behaviour change
Why Stoptober used humour in campaigns
Why Stoptober used humour in campaigns
Avoid people feeling lectured, increase engagement
Fear arousal campaigns aim
Fear arousal campaigns aim
Inform individuals of risks of specific behaviour
Requirements for effortful processing (2 conditions)
Requirements for effortful processing (2 conditions)
Motivated and able to think carefully