Anti-Drug Campaigns (Edexcel A-Level Psychology): Quizzes
📚Quizzes
Practise the questions
10 questions from this quiz
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Practise the questions
10 questions from this quiz
How much more likely are people to quit permanently after stopping smoking for 28 days in October?
How much more likely are people to quit permanently after stopping smoking for 28 days in October?
Five times more likely
What percentage of 2013 Stoptober participants successfully completed the 28-day period?
What percentage of 2013 Stoptober participants successfully completed the 28-day period?
65%
Why did Stoptober use humor rather than direct health warnings about cancer and disease?
Why did Stoptober use humor rather than direct health warnings about cancer and disease?
People feel lectured & become reluctant
According to the Hovland-Yale model, what are the three key factors affecting persuasion?
According to the Hovland-Yale model, what are the three key factors affecting persuasion?
Source, message, and audience
Why are two-sided messages more effective than one-sided messages in health campaigns?
Why are two-sided messages more effective than one-sided messages in health campaigns?
They acknowledge both sides then conclude
In the Elaboration Likelihood Model, what does central processing lead to?
In the Elaboration Likelihood Model, what does central processing lead to?
Stable, long-lasting behavior changes
What happens when fear arousal in a health message is too high?
What happens when fear arousal in a health message is too high?
People dismiss it as unlikely to happen
What did Janis and Feshbach (1953) find about high-fear messages in their dental hygiene study?
What did Janis and Feshbach (1953) find about high-fear messages in their dental hygiene study?
They created worry but least behavior change
What did Hammond et al. (2003) find about messages on cigarette packets?
What did Hammond et al. (2003) find about messages on cigarette packets?
Pictorial messages were more effective
What is a key limitation of research on anti-drug campaigns?
What is a key limitation of research on anti-drug campaigns?
Self-report techniques are biased