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10 cards from this deck
Collecting data by watching behavior without manipulating variables
Numerical information that can be counted or measured
Descriptive info expressed through words, texts, ideas & themes
Recording observations at specific time intervals (e.g. every 30s)
Observation in participant's natural, unmanipulated environment
Staged observation in controlled environment (e.g. laboratory)
Researcher takes an active role in the situation being observed
Those being observed are aware they are being watched
Participants are unaware they are being observed
Analyzing occurrence of words/images/concepts in media materials
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