Social Learning Theory (Edexcel A-Level Psychology): Flashcards

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Social Learning Theory
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Psychologist associated with Social Learning Theory

Albert Bandura

Vicarious reinforcement definition

Learning through observing consequences of another's behaviour

Self-efficacy definition

Belief in one's ability to succeed at a particular task

Bandura's four mediational processes

Attention, retention, reproduction, motivation

Attention (first mediational process)

Directing focus towards the role model to learn behaviour

Retention in social learning

Storing observed behaviour as mental images or verbal descriptors

Reproduction in social learning

Demonstrating the modelled behaviour that has been observed

Intrinsic motivation

Satisfaction from the activity itself, not external rewards

1961 Bobo doll study: number of child participants

72 children (36 boys, 36 girls, mean age 52 months)

1965 Bobo doll study: key finding on model consequences

Children more likely to imitate if model was rewarded

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