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15 cards from this deck
An action which is good in itself
Categorically, without exception, regardless of outcome
Formula of universal law of nature
Would it make sense if everybody always acted this way?
Formula of the end in itself
People should not use others as means to an end
Am I exploiting/using anybody to achieve my goal?
Formula of the kingdom of ends
Would it make sense if this action was the law?
Provides fairness and clarity in moral decisions
Treats everyone on equal ground
No flexibility due to absolutist nature
Cannot adopt impersonal perspective without losing sense of self
Can characterise actions to justify practically anything
Not every universal maxim is a moral one
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